Dixons And Carphone Warehouse Merger Creates £3.8bn Retail Goliath | Mail Online

Some customers, however, may struggle with the new concept, given the reputation of staff at Dixons. In the past, at least, they have been ridiculed for a lack of knowledge and a hard-sell approach. The merger aims to tap into a growing market for household devices connected to the internet via wifi. The number of such gadgets in each home is predicted to rise from a current average of four to 20 in the next few years. The merger will also provide greater muscle to tackle the threat to traditional retailers posed by specialist web firms such as Amazon. But City analyst Louise Cooper said there was likely to be much scepticism.
For the original version of the article including any supplementary images or video, visit http://www.dailymail.co.uk/news/article-2629825/Fridges-phones-Dixons-merger-creates-3-8billion-retail-goliath-operate-like-household-emergency-service.html

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